The iconic MINI Cooper is back, and this time it's electric! Stepping into its fifth generation, the MINI Cooper SE boasts a complete revamp, embracing electric power while staying true to its signature design and driver-centric spirit.
A Timeless Design Electrified
The new MINI Cooper retains its instantly recognizable silhouette, featuring short overhangs, a contrasting long wheelbase, and larger wheels. Chrome accents are replaced for a fresh look, while the signature grille gets a striking octagonal redesign. For the first time, MINI offers three distinct light signatures for the iconic circular headlights, adding a touch of personalization. Flush door handles and the removal of wheel arches and side scuttles contribute to a clean, modern aesthetic.
The available trims - Classic, Exclusive, and Sport - allow for further customization. The Classic trim offers a minimalist look, while Exclusive adds a touch of luxury with a Multitone Roof option. The Sport trim, inspired by MINI's motorsport heritage, features a distinctive front and rear design with high-gloss black accents and optional contrasting red stripes.
Stepping Inside a Tech Oasis
The interior echoes the minimalist design but with a modern twist. The iconic central instrument cluster and toggle bar remain the focal points, while a curved dashboard with a textile surface adds a touch of sophistication. A panoramic glass roof option keeps the cabin bright and airy. The gear selector is replaced with a newly designed toggle bar, freeing up space for storage and a wireless charging area.
The interior's centerpiece is the world's first OLED display. This 240mm screen, powered by the new MINI Operating System 9, controls all vehicle functions with touch or voice commands. The interface seamlessly blends in with the display's circular form, offering a visually appealing and intuitive user experience.
MINI Navigation Gets a Boost
The new MINI Operating System 9 features an in-house developed navigation system with high-speed connectivity and optional 5G capability. This navigation system offers 3D visualizations, real-time traffic updates, and parking assistance with digital payment options. Additionally, MINI Connected allows for in-car app purchases, including gaming, music, and video streaming.
Personalize Your Drive Experience
The MINI Cooper SE introduces seven MINI Experience Modes, each designed to personalize your drive. Core, Green, Go-Kart, Personal, Vivid, Timeless, and Balance offer unique visual themes and ambient lighting effects and even adjust certain driving parameters. For example, Go-Kart Mode focuses on MINI's racing heritage with a red and anthracite theme, while Personal Mode allows you to set a custom image as the display background, with the colors reflected in the ambient lighting.
Meet Your New Copilot: "Hey MINI!"
The new MINI Cooper introduces its first-ever intelligent personal assistant. Activated by "Hey MINI!" or a steering wheel button, this voice assistant allows you to control navigation, phone calls, entertainment, and even vehicle functions. The voice commands are displayed on the OLED display with animations and your choice of avatar.
Enhanced Safety and Convenience
The new MINI Cooper offers a comprehensive suite of driver assistance systems, including parking assistants, a 360-degree camera system, and a digital key option for car sharing. Additionally, the Remote 360° option allows you to view your parked car's surroundings and even capture photos from inside the vehicle.